We promote and enhance the work of Italian Craft Makers and Artisans because their consistency and originality.
All our projects are based on our philosophy: we work with talented Italian artisan and craft makers that create unique and timeless objects for children.
Our next project is not just a project to meet all the needs of children through the handmade creations of talented Italian Artisans but it is something more. We work with talented Italian artisan and craft makers that create unique and timeless objects for children. It is our mission to make the works of these artists and all their secrets known: who they are, where they come from, how they create and much more. First in Italy and then in Europe.
Each object that you will find for sale holds a story to tell, what inspired the artist, how was the choice of material made, which difficulties were experienced to deliver it and what kind of emotions were felt when it was finished. Because the items are handmade, each piece is different and unique. This augments the value of these objects and makes them much more special.
Each product is made by an artisan who love what she does and expresses her passion through her hands. By choosing such a handmade object as a gift to a loved one we let that person know we hold them very dear and consider them special.
To buy a product of these artists will also educate your child to take care of objects that have been made with love and commitment. Because these objects are handmade, no two items will be exactly the same and they may have imperfections as part of their charm. This makes them beautiful in their uniqueness.
Handmade items will also educate children about the environment that surrounds us. Behind some projects there is the use of recycled materials that would otherwise pollute our surroundings. The creation of handmade products also restricts the use of machinery and chemicals.
To consciously choose handmade creations over mass-market products also encourages the cultivation of specific local traditions. Often the artisan is inspired by the place where she lives, local customs or is still using traditional tools or processing methods that are on the edge of vanishing.
With this project we encourage the own and self production and the talent of these artists who often work in the shadows because they lack the necessary means to promote themselves. We encourage them because we believe that ‘Made in Italy’ has a priceless value and that supporting small initiatives is a way to reward the creativity, talent and passion of these artisans.
It is very important to support artisans and craft makers, because the effort that we ask of them is immense: to create. We deeply respect their creativity and perseverance in making these timeless and unique objects for children.
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